Scenario 7 -Use Exponential Smoothing to Forecast the Demand for March

question 80

Multiple Choice

Scenario 7.1 - Marshmallow Madness
Historical demand for Peeps is as displayed in the table.
$\begin{array}{|l|c|}\hline \text { Month } & \text { Demand } \\\hline \text { January } & 11 \\\hline \text { February } & 18 \\\hline \text { March } & 31 \\\hline \text { April } & 39 \\\hline \text { May } & 44 \\\hline \text { June } & 53 \\\hline \text { July } & 67 \\\hline \text { August } & 82 \\\hline \text { September } & 96 \\\hline\end{array}$
-Use exponential smoothing to forecast the demand for March.What is the forecast if α = 0.7?

• A)17.58
• B)18.26
• C)18.74
• D)19.32

---

Definitions:

Gay Adult

An individual who identifies as homosexual and is beyond the age of adolescence.

Daryl Bem

A psychologist known for his work on the theory of psychological androgyny and the self-perception theory of attitude change.

Coolidge Effect

A phenomenon observed in animals and humans, where males exhibit renewed sexual interest if introduced to new receptive females.

New Sexual Partner

An individual with whom one engages in sexual activity for the first time.