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Scenario 7 -Use Exponential Smoothing to Forecast the Demand for July

question 35

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Scenario 7.2 - Gulab Greatness
Historical demand for gulab jamun from a sweet stall on Commercial Road is as displayed in the table.
 Month  Demand  (orders)   January 66,753 February 67,686 March 68,641 April 68,979 May 69,278 June 69,577 July 69,602 August 70,348 September 70,806 October 71,011 November 71,819 December 72,752\begin{array} { | c | c | } \hline \text { Month } & \begin{array} { c } \text { Demand } \\\text { (orders) }\end{array} \\\hline \text { January } & 66,753 \\\hline \text { February } & 67,686 \\\hline \text { March } & 68,641 \\\hline \text { April } & 68,979 \\\hline \text { May } & 69,278 \\\hline \text { June } & 69,577 \\\hline \text { July } & 69,602 \\\hline \text { August } & 70,348 \\\hline \text { September } & 70,806 \\\hline \text { October } & 71,011 \\\hline \text { November } & 71,819 \\\hline \text { December } & 72,752 \\\hline\end{array}
-Use exponential smoothing to forecast the demand for July.What is the forecast if α = 0.4 and the forecast for May was 69,000?

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