A Global Supply Chain with Offshoring Would Tend to See

question 92

Multiple Choice

A global supply chain with offshoring would tend to see metrics associated with which of these performance dimensions decline in performance?

• A)Inventories
• B)On time delivery
• C)Supply chain visibility
• D)Clarity of order communication

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Definitions:

Trade Promotions

Marketing activities executed to increase demand among merchant partners, such as retailers or wholesalers, often through discounts or product display enhancements.

Personal Selling

A sales approach involving direct, face-to-face interaction between salespeople and prospective customers to persuade them to make a purchase.

Publicity

The act of gaining public attention or visibility for a person, product, or organization, often through the media.

Push Strategy

Directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product.