If No Positive Externalities Exist,then

question 29

Multiple Choice

If no positive externalities exist,then

• A)a company will avoid making a location decision.
• B)a competitor's presence will help spur the development of critical infrastructure.
• C)a company will locate near its competitors.
• D)a company will locate to capture the largest possible share of the market.

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Definitions:

Brand Image

The perception of a brand in the minds of consumers, shaped by branding, marketing, and experiences with the brand's products or services.

Glocalization

The practice of conducting business according to both local and global considerations, blending global integration with local adaptation.

Regional Consumer Needs

Refers to the specific preferences, demands, and requirements for products and services within a distinct geographic area.

Marketing Strategies

The comprehensive plan formulated by a company to identify and communicate to a target audience, and persuade them to buy its products or services.