A Company's Product Development Strategy

question 72

Multiple Choice

A company's product development strategy

• A)defines the set of customer needs that it seeks to satisfy through its products and services.
• B)specifies the portfolio of new products that it will try to develop.
• C)specifies how the market will be segmented and how the product will be positioned,priced,and promoted.
• D)determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.

---

Definitions:

Direct Method

In accounting, the direct method is a way of reporting cash flows from operating activities by listing major categories of gross cash receipts and payments.

Income Taxes Payable

The amount of federal, state, or local taxes that a company is obligated to pay to the tax authorities, based on its earnings, within the current accounting period.

Income Tax Expense

The cost incurred by businesses or individuals due to income taxes.

Investing Activities

Transactions related to the purchase or sale of long-term assets and investments, which are part of the cash flow statement indicating how cash is invested.