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A ________ Strategy Specifies the Portfolio of New Products That

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A ________ strategy specifies the portfolio of new products that a company will try to develop.


Definitions:

Distribution Density

The measure of the number of distribution points or outlets a product has within a given area.

Few Retail Outlets

A market structure where there are a limited number of places for consumers to make purchases in a given area.

Marketing Channel

Pathways and processes by which products or services flow from the producer or supplier to the consumer, including logistics, distribution, and retailing activities.

Limited Knowledge

The state of having incomplete or inadequate information about a subject or situation.

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