If Consumers Expect to Have a Shorter Life Expectancy and Desire

question 26

Multiple Choice

If consumers expect to have a shorter life expectancy and desire to save less,then the:

• A) demand for loanable funds will increase and the equilibrium interest rate will increase.
• B) demand for loanable funds will decrease and the equilibrium interest rate will decrease.
• C) supply of loanable funds will decrease and the equilibrium interest rate will increase.
• D) the supply of loanable funds will increase and the equilibrium interest rate will decrease.

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Definitions:

FAB

Features, Advantages, and Benefits; a sales model that emphasizes communicating not just the features of a product, but also its advantages over other options and the benefits it offers to the consumer.

Marketing Plan

A strategic outline that lists an organization's goals for product sales, communication strategies with consumers, and the allocation of resources to achieve these objectives.

Conviction

A firmly held belief or opinion, often referenced in sales as the degree of belief a salesperson has in the value of their product or service.