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In recessions,as the price of assets falls,the owner's equity in these assets falls as well.
Sunk Cost
A cost that has already been incurred and cannot be recovered, which should not influence future decisions.
Incremental Cost
The additional cost that is incurred by producing one more unit of a good or service.
Opportunity Cost
This represents the benefits an individual, investor, or business misses out on when choosing one alternative over another.
Book Value
The net value of a company's assets minus its liabilities, as recorded on the balance sheet, often compared to its market value.
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