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Postpurchase Stage
The phase after buying a product or service where customers evaluate their purchase experience and form opinions that can impact future behavior.
Consumer Purchase Decision Process
The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.
Sales Promotion
Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.
Coupons
Vouchers or codes offering a discount or rebate on a particular product or service.
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