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If Air Canada offers free drinks and snacks on its flights and West Jet follows,they are engaging in price leadership.
Variable Costs
Expenses that fluctuate in proportion to the activity or quantity of goods produced.
Operating Income
Earnings before interest and taxes, representing the profit from a company's core business operations.
Unit Selling Price
The amount of money charged to the customer for each individual unit of a product or service.
Unit Variable Costs
The variable costs that are incurred for each unit of production, including materials and labor directly associated with the manufacturing of the product.
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