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Prompted Response Test
A research method used to evaluate the effectiveness of advertising or marketing material, where participants are prompted with specific cues to recall and respond to the information.
Charitable Contributions
Financial or material donations given to non-profit organizations or causes for which the donor does not receive any direct financial benefit.
Consumer-Oriented Sales Promotions
Marketing strategies aimed at the direct consumer that include discounts, coupons, and free samples to stimulate immediate sales.
Nonpersonal Presentation
Presentation methods where information about products or services is conveyed to potential customers through indirect means, such as advertisements or digital media, without direct interpersonal communication.
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