(A) What Are Indexical Characteristics

question 44

Essay

(a) What are indexical characteristics?
(b) Describe examples of indexical characteristics used in your everyday life.

Understand the components of the ABC model of attitudes and how they influence consumer behavior.

Grasp the concept of learning in consumer behavior, including how marketers can influence consumer learning.

Identify the levels of Maslow's hierarchy of needs and how they relate to consumer motivations and marketing strategies.

Comprehend the concept of low and high-involvement purchases and the factors influencing these purchase decisions.

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Definitions:

Social Unrest

A situation where a significant number of people in a community express dissatisfaction with socio-political conditions, potentially leading to protests or violence.

Collective Action

The action taken together by a group of people whose goal is to enhance their status and achieve a common objective.

Social Protest

A collective action or demonstration expressing opposition to, or support for, a cause, policy, or set of conditions.

Collective Behaviour

The behaviour of people en masse – such as in a crowd, protest or riot.