Examlex
Typically, the franchisee determines the territory to be served by the franchise.
Industry Agreement
A collective consensus or a formal contract among companies within the same industry, often regarding standards, pricing, or other competitive practices.
Nonprice Competition
A marketing strategy in which a company tries to differentiate its product or service from competing products on the basis of attributes other than price.
Advertising
A method used by businesses to promote their products or services to potential customers.
Price Leadership
A market strategy where one leading company sets the price of goods or services within a sector, and other companies in the industry follow suit.
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