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A Mode of International Entry Frequently Used by McDonald's Whereby

question 18

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A mode of international entry frequently used by McDonald's whereby the cooking methods, ingredients, and physical appearance of their restaurants comply with McDonald's standards is known as


Definitions:

50-Cents-Off Coupon

A promotional tool that offers a discount of fifty cents on a particular product or service, used to stimulate sales and attract customers.

Direct Marketing Tools

Tools and channels such as email, SMS, telemarketing, and mail order catalogs that marketers use to directly communicate and engage with potential customers.

Telephone Solicitations

The practice of contacting individuals by phone with the aim of promoting or selling products or services.

Direct Mail

A marketing strategy that involves sending promotional materials directly to potential customers through mail.

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