Ellen Publishes a Book Titled First Place,which Includes a Chapter

question 25

Multiple Choice

Ellen publishes a book titled First Place,which includes a chapter from Frank's copyrighted book Great NASCAR Drivers without his permission.Ellen's use of the chapter is actionable

• A)only if consumers are confused.
• B)only if Ellen and Frank are competitors.
• C)only if consumers are confused and Ellen and Frank are competitors.
• D)regardless of whether consumers are confused or Ellen and Frank are competitors.

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Definitions:

Modified T-Account Close

A closing technique where the salesperson lists the pros and cons of purchasing a product in a T-account format to help the prospect make a decision.

T-Account

A T-account is a visual representation of a ledger account that depicts a business transaction's effect on a company's accounts.

Continuous-Yes Close

A sales technique that involves asking a series of questions designed to get the customer to keep saying yes, building towards agreement on the final sale.

Price

The value or worth of a product.