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During the 2012 presidential election,media coverage leaned heavily toward economic and social issues,with coverage on the conflicts in Afghanistan and Syria mostly ignored.This media effect is known as what?
Brand Identity
The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.
Positioning
The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.
User Needs
The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.
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