What Strategy Does Today's Media Use to Maximize Its Advertising

question 28

Multiple Choice

What strategy does today's media use to maximize its advertising reach during an election cycle?

• A)earned media
• B)paid media
• C)microtargeting
• D)infotainment
• E)topical bias

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Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior conditioning.

Rescorla-Wagner

A model proposing that the strength of a conditioned response depends on the unexpectedness of the unconditioned stimulus.

Comparator Theory

The theory that the ability of a particular stimulus to elicit a conditioned response (CR) depends upon a comparison of the level of conditioning to that stimulus and to other stimuli paired with the unconditioned stimulus (UCS).

Attentional Theory

The theory or set of theories that describe how individuals focus on specific stimuli and how this focus affects perception and cognitive processes.