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When Company Executives Fail to Abandon a Plan After Large

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When company executives fail to abandon a plan after large resources have been spent on it even though the evidence suggests that the plan is not working is called


Definitions:

Car Wreck

An unexpected and violent collision involving one or more vehicles, often resulting in damage and injury.

Blood

A vital bodily fluid in humans and animals that delivers necessary substances such as nutrients and oxygen to cells and transports metabolic waste products away.

Escape Conditioning

A form of negative reinforcement where a behavior is increased because it allows an individual to escape or avoid an unpleasant stimulus.

Aversive Event

An unfavorable or unpleasant event intended to decrease the likelihood of a behavior by association.

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