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If the environment/resources linkage is strong, it is not necessary for a strategy to be consistent with managerial preferences.
Co-consumers
Other consumers present in a service or retail environment that can influence an individual's consumption experience.
Co-situational Influencers
are factors or elements present in a specific situation that affect an individual's behavior, decisions, or attitudes within that context.
Co-variables
Variables that are potentially predictive or descriptive of the outcome under study in research, often analyzed alongside independent variables.
Situational Factors
External factors, such as time and environment, that can influence a person's behavior and decisions in a particular context.
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