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What are the assumptions of rational decision making?
Groundbreaking
Characterized by originality or innovation, leading to new discoveries, developments, or significant changes.
Process
A series of actions or steps taken in order to achieve a particular end.
Cause Marketing
A marketing strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.
Fund-raising Partnership
A collaboration between entities to raise monetary resources for a mutual or specific cause.
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