Discuss the Four Categories of Personal Decision Styles

question 23

Essay

Discuss the four categories of personal decision styles.

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Definitions:

Undifferentiated Targeting Strategy

A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.

Segmenting And Positioning

The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.

Positing

involves placing something firmly or putting forward an assertion, belief, or theory for consideration.