Leveraging Current Resources Is an Example of Horizontal Diversification

question 15

True/False

Leveraging current resources is an example of horizontal diversification.

---

Definitions:

Brand Relationship

The connection and interaction between a brand and its customers, encompassing aspects like trust, loyalty, and engagement.

Friends

Individuals with whom one shares a bond of mutual affection, typically exclusive of family or sexual relationships.

Influencers

Individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship.

Brand Development

The process of creating and strengthening a brand's equity directly through advertising campaigns and indirect methods such as customer experience management.