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Cost disadvantages for new entrants can arise from
Retailers
Entities that sell goods or commodities directly to consumers, operating in both physical locations and online platforms.
Merchandise
Goods that are bought and sold in any business, especially those in the retail industry.
Modified Rebuy
A buying situation in which the customer’s needs change slightly or they are not completely satisfied with the product they purchased.
Straight Rebuy
A purchasing situation in which a business buyer reorders a product or service from the same supplier without modifications.
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