According to the BCG Matrix, a Business Unit That Is

question 73

Multiple Choice

According to the BCG Matrix, a business unit that is both low in market share and low in market growth is a

• A) cow.
• B) star.
• C) question mark.
• D) dog.

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Definitions:

Isoquant

An isoquant is a curve that represents all the combinations of inputs that yield the same level of output in the production process.

Returns To Scale

Describes how output changes in response to a proportional change in all inputs in the production process.

Production Function

A production function describes the relationship between inputs used in production and the resulting output, showing how the quantity of output depends on the quantities of different inputs.

Input

Resources used in the production process, including labor, materials, and capital, to produce goods or services.