What Is the Recommendation by the BCG Matrix for a Star

question 27

Multiple Choice

What is the recommendation by the BCG Matrix for a star?

• A) It should be divested as soon as possible.
• B) It should be "milked" as much as possible with only limited additional resources devoted to it.
• C) The firm should greatly invest in it to fuel additional growth.
• D) Additional analysis is necessary to decide whether or not additional resources should be channeled its way.

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Definitions:

Evaluate

To calculate the numerical value or simplify an expression.

Calculator

An electronic or mechanical device used to perform mathematical calculations ranging from basic arithmetic to complex equations.

Simplify

The process of reducing an expression to its most compact or simplest form without changing its value.

Expression

An arrangement of symbols representing a value or denoting a mathematical operation, without an equality sign.