A Newspaper Is Considering the Launch of an Online Edition

question 40

Essay

A newspaper is considering the launch of an online edition.The newspaper plans to go ahead only if it's convinced that more than 35% of current readers would subscribe.The newspaper contacts a simple random sample of 1000 current subscribers,and 345 of those surveyed expressed interest.What should the company do? Test an appropriate hypothesis and state your conclusion.Be sure the appropriate assumptions and conditions are satisfied before you proceed.Use a calculator to find z-scores and P-values.

---

Definitions:

Communication Process

The exchange of information, ideas, or feelings between two or more people through verbal, non-verbal, written, or electronic means, involving a sender, message, and receiver.

KISS Rule

A design principle that stands for "Keep It Simple, Stupid," suggesting that systems and models function best if they are kept simple rather than made complicated.

ADAPT Rule

An acronym in sales that stands for Assess, Discover, Acknowledge, Propose, and Tie-It-Up, used to guide interactions with prospects and clients.

Sales Representative

An individual who sells products or services to customers, often directly, with the goal of achieving sales targets and providing customer satisfaction.