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Which class had the largest standard deviation?
Humour In Advertising
The use of humor in marketing communications to capture attention, enhance recall, and positively influence purchase intentions.
Metaphor
A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable, suggesting a resemblance or analogy.
Explicit Comparison
A direct and clear comparison between two or more items, focusing on specific attributes or qualities.
Elaboration Likelihood Model
A psychological theory that describes various methods of stimulus processing, their reasons for use, and their effects on altering attitudes.
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