Sean Is the Marketing Manager for Mega Computers

question 47

Multiple Choice

Sean is the marketing manager for Mega Computers. He is trying to predict how many more units they can sell in Western Canada next quarter by increasing advertising expenditures by 20 percent. Which specific forecasting technique should Sean use?

• A) regression models
• B) customer evaluation
• C) substitution effect
• D) economic indicators
• E) time series analysis

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Definitions:

Relevant Information

Information that is pertinent and has a bearing on the current situation or decision-making process.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving.

Availability Heuristic

A cognitive shortcut based on the first instances that pop into someone's mind upon assessing a particular subject, idea, technique, or choice.

Functional Fixedness

A psychological inclination that constrains someone to applying an artifact only in its accepted traditional role, thereby stifling creative thought and problem resolution.