Refer to the Scenario Below to Answer the Following Questions

question 46

Multiple Choice

Refer to the scenario below to answer the following questions.
Contingency Approach at Club Serenity (Scenario)
Club Serenity is a new but growing organization focusing on small and exclusive vacation retreats for the 55+ generation with special amenities, activities and packages geared to attract the older population. In the first five years in business, the company has grown from the two original locations to current four locations. Gary, the general manager in the Vancouver head office, has hired two employees to act strictly as new location scouts. Jennifer is currently in Australia, and Diego is in Brazil looking at possible new properties. Both are in frequent contact with the head office reporting on findings. The organization currently has 23 employees in the head office and another 240 permanent employees in the four resorts. In addition there are casual, part time workers in each location hired locally for seasonal work. Because of the nature of his business Gary recognizes that he is continually faced with changing situations and has to use different approaches and techniques to managing the international locations. He has to be able to change what he does depending on the situation and take into consideration the cultural nuances of the various locations and employees.
-Jennifer reported in early this morning and warned Gary that the Australian dollar is shooting up rapidly and properties she is considering are valued far beyond what she was told to consider. Gary had already taken into consideration the_____________________ and has a contingency plan in place.

• A) unaffordability of some markets
• B) need to reduce the size of the organization
• C) role of technology in reporting
• D) environmental uncertainty in some markets
• E) expectations of his location scouts

---

Definitions:

Conventional Marketing

Traditional marketing methods such as print ads, billboards, and television commercials, as opposed to digital strategies.

Audience's Attention

The focused mental engagement of an audience on a specific message, speaker, or performance.

Gain Effort

The effort put into achieving a positive outcome or benefit.

AIDA Plan

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling a product or service.