Refer to the Scenario Below to Answer the Following Questions

question 103

Multiple Choice

Refer to the scenario below to answer the following questions.
The European Expansion (Scenario)
As a manager at a growing Canadian company, Samantha has been asked to develop a strategy to expand the company's operations into the European market. Although the company president has provided some basic guidelines about acceptable levels of risk and investment, there are still many factors in the legal-political, economic, and cultural environments that Samantha must take into consideration in her proposal.
-Samantha will also recommend forming a strategic alliance with a Swiss-based company that promises to market her company's products in several EU countries in exchange for access to her company's distribution network in Canada and the United States. This strategy will require less investment than __________.

• A) exporting
• B) licensing
• C) franchising
• D) establishing a joint venture
• E) establishing a subsidiary

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Definitions:

Dyadic Patterning

The interactive behaviors and dynamics that occur between two individuals in a conversation or relationship.

Hot Seat

A technique or activity where an individual is singled out for unscripted questioning or focused attention.

Group Observation

The technique of watching and analyzing the dynamics, interactions, and behaviors within a group setting for assessment or study.

Constraint

A limitation or restriction that impacts the choices, actions, or outcomes within a system or process.