Refer to the Scenario Below to Answer the Following Questions

question 72

Multiple Choice

Refer to the scenario below to answer the following questions.
Understanding Hofstede's Cultural Dimensions (Scenario)
Sasha has lived in Toronto her entire life and works at the head office of a large multinational corporation. She has recently become aware of several job openings for management in a number of the company's foreign subsidiaries. As she ponders the prospect of an overseas assignment, she reviews the research of Geert Hofstede to try to understand the cultural differences she would be faced with in each of the foreign subsidiaries.
-There is also a job opening in Greece, where people show a great deal of respect for those in authority and feel threatened by differing opinions and ambiguous situations. Greece is considered high on which of the following two dimensions?

• A) individualism and achievement
• B) nurturing and power distance
• C) individualism and uncertainty avoidance
• D) power distance and uncertainty avoidance
• E) power distance and achievement

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Definitions:

Customer Loyalty

A measure of a customer's willingness to continue buying from or patronizing a brand or company over time.

Customer Needs

The specific desires, requirements, or preferences of customers that businesses aim to fulfill with their products or services.

Differentiated Marketing

A marketing strategy in which a company targets several market segments with a different offering for each.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.