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Refer to the scenario below to answer the following questions.
Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin-not to mention experiencing both the normal excitement and fear of launching a new enterprise.
Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.
In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.
-The next big step Deborah should complete is _________________.
Gross Profit Margin
A financial metric that measures the difference between revenue and cost of goods sold (COGS), expressed as a percentage of revenue.
Horizontal Analysis
A financial analysis technique that compares historical financial information over a series of reporting periods.
Comparative Financial Statements
Financial reports that present the financial position and results of operations for a business across two or more periods, facilitating analysis over time.
Quick Ratio
A measure of a company's ability to meet its short-term obligations with its most liquid assets.
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