Refer to the Scenario Below to Answer the Following Questions

question 98

Multiple Choice

Refer to the scenario below to answer the following questions.
Launching an On-Line Yoga Studio (Scenario)
Deborah was thinking about what it would take to launch her new business. Like many entrepreneurs, she had an idea and wanted to get started but really did not know where to begin-not to mention experiencing both the normal excitement and fear of launching a new enterprise.
Deborah discovered that she could gather together well-known yoga teachers from all over the world and create an online yoga studio. Customers could become members for much less money than going to a regular studio and learn from the best teachers in the world, not just the local ones.
In her mind this could lead to the downfall of many mediocre yoga studios in her city (and perhaps other cities) and make world-class yoga teachers more available. Plus, the overhead costs would be minimal. She would then pay each teacher a royalty based on the participant volume each one received.
-Before Deborah is able to complete a feasibility study for the venture, she needs to be sure she clearly defines and clarifies the opportunity as well as __________.

• A) articulates her competitive advantage
• B) articulates her financial needs
• C) clarifies her needs for personal income
• D) articulates her return on investment
• E) clarifies her advertising strategy

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Definitions:

Heart Rate

The number of times the heart beats per minute, an important indicator of physical fitness and overall health.

Older Brother

A male sibling who is born before another sibling, often taking on roles of guidance or protection.

Younger Brother

A male sibling who is born after another sibling, sharing one or both parents in common.

Intimidating

Causing fear or apprehension often by being impressively large, powerful, intense, or capable.