Refer to the Scenario Below to Answer the Following Questions

question 75

Multiple Choice

Refer to the scenario below to answer the following questions.
A Mature Café (Scenario)
Sarah has been growing and operating her café in an upscale neighbourhood. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.
The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.
Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.
-Sarah needs to do some work to figure out what the true worth of the customer experience is to her clientele. She needs to clarify what her customers truly appreciate about her café that is not the same as her competitors. She needs to redevelop her ______.

• A) business name
• B) value proposition
• C) supplier network
• D) menu
• E) web presence

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Definitions:

Peripheral Route

A path to persuasion in which an individual is influenced by superficial or peripheral cues rather than the content of the message itself.

Central Route

A method of persuasion that involves deeply processing the content of the message, considering its logic and arguments.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Foot-In-The-Door Technique

A persuasive strategy where agreeing to a small initial request increases the likelihood of compliance with a larger request later.