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Refer to the Scenario Below to Answer the Following Questions

question 97

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Refer to the scenario below to answer the following questions.
Angela's Thesis Coaching Company (Scenario)
Angela is finally starting to feel more at ease with her business. Six months since the launch of her Ph.D. Thesis Masters she is starting to see revenues climb and her associates are producing great work-and more importantly, her customers are happy. Ph.D. Thesis Masters (PTM) provides coaching and research services for masters and Ph.D. students working on their theses. Angela discovered that many students need help with much of the grunt work of formatting, meeting deadlines, and doing secondary research of the existing literature.
Her associates are Ph.D. graduates who have successfully completed their theses and can now guide other students and help them with the related pressures and quality guidelines. Angela has worked out a formula where she charges student clients $75 per hour and pays her associates $45, leaving her with a $30 gross profit (or gross margin) for every hour of work completed. Her customers are happy and her associates are happy.
-As she is six months into the business, Angela has noticed that there are three important things she seems to keep thinking about on a continual basis, all of which are related to managing growth. They are _______________, ________________, and ______________.


Definitions:

Contingent Reflex

A reflex action that depends on specific conditions or stimuli to occur.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli similar to the original conditioned stimulus.

Behavior Modification

A therapy approach aimed at changing undesirable behaviors through reinforcement or punishment.

Stimulus Discrimination

The ability to distinguish between different stimuli, responding only to the specific stimulus conditioned.

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