Refer to the Scenario Below to Answer the Following Questions

question 104

Multiple Choice

Refer to the scenario below to answer the following questions.
Social Responsibility and Issue Intensity (Scenario)
Rick is president of a company that manufactures secondary wood products for the construction industry. Recently, there have been many reports of a plywood sub-flooring product that has been failing in a number of commercial locations, resulting in several complaints about ruined floor coverings and, in one instance, the partial collapse of a floor, which injured three people. The manager of research and development has asked marketing to stop selling the product while he runs some tests to determine the source of the problem. However, third-quarter earnings reports are due out in two weeks and public knowledge of problems concerning this lucrative product are likely to delay the financing of the company's expansion plans and cause stock prices to tumble. Rick has a dilemma. Should he continue to sell the product and delay research efforts in order to maintain the expansion plans, but risk causing more damage and injury? Or should he immediately stop sales of the product and run the necessary tests, thereby placing the expansion plans at risk and causing potential losses for the company's shareholders?
-The other managers also agreed that the flooring product was likely to fail again, resulting in further injury. This relates to which determinant of issue intensity?

• A) proximity of victims
• B) consensus of wrong
• C) immediacy of consequences
• D) probability of harm
• E) concentration of effect

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Definitions:

Sentenced To Prison

The legal punishment where an individual is required to spend a specified period of time incarcerated in a prison facility.

Hedonic Treadmill

A theory suggesting that people maintain a relatively constant level of happiness despite changes in fortune or achievements due to quickly adjusting expectations.

Happiness Or Unhappiness

A state of well-being characterized by emotions ranging from contentment and satisfaction to joy, or the lack thereof.

Constant Levels

Conditions or values in an experiment or study that are kept the same throughout the procedure to ensure that the results are due to the variable being tested.