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Refer to the Scenario Below to Answer the Following Questions

question 104

Multiple Choice

Refer to the scenario below to answer the following questions.
Social Responsibility and Issue Intensity (Scenario)
Rick is president of a company that manufactures secondary wood products for the construction industry. Recently, there have been many reports of a plywood sub-flooring product that has been failing in a number of commercial locations, resulting in several complaints about ruined floor coverings and, in one instance, the partial collapse of a floor, which injured three people. The manager of research and development has asked marketing to stop selling the product while he runs some tests to determine the source of the problem. However, third-quarter earnings reports are due out in two weeks and public knowledge of problems concerning this lucrative product are likely to delay the financing of the company's expansion plans and cause stock prices to tumble. Rick has a dilemma. Should he continue to sell the product and delay research efforts in order to maintain the expansion plans, but risk causing more damage and injury? Or should he immediately stop sales of the product and run the necessary tests, thereby placing the expansion plans at risk and causing potential losses for the company's shareholders?
-The other managers also agreed that the flooring product was likely to fail again, resulting in further injury. This relates to which determinant of issue intensity?

Definitions:

FTC

stands for the Federal Trade Commission, a U.S. government agency tasked with consumer protection and the enforcement of antitrust laws to promote competition.

Holder in Due Course

A party that has acquired a negotiable instrument in good faith and for value, and thus has certain rights to enforce the instrument free from many defenses.

Bankruptcy Protection

A legal status that provides a person or entity temporary relief from creditors and lawsuits while reorganizing or discharging debts under the bankruptcy code.

Holder in Due Course

A legal term for a person who has obtained a negotiable instrument in good faith and for value, thus having certain protections.