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Refer to the scenario given to answer the following questions.
MBO (Scenario)
Kay was excited. She had just returned from a manager's retreat where MBO was discussed. MBO had never been used in her organization before, and Kay was enthusiastic about implementing it in her department. She received permission from her manager, the division head, who vaguely remembered learning about MBO in university several years earlier. Kay looked over the information she had received but was still confused about who was to choose the goals for the employees. However, she knew that once the goals were chosen they needed to be specific and have explicit time periods attached. Even though it would take a lot of work to implement the program, Kay was confident that MBO would prove to be very beneficial to the organization.
-Kay knew that the goals established for the MBO program should __________ employees, rather than __________ them.
Print Media Campaign
An advertising or promotional initiative conducted through printed materials, such as newspapers, magazines, flyers, or posters, to communicate a specific message.
Message Credibility
The perceived trustworthiness and expertise of the source of information, impacting the effectiveness and persuasive power of a message.
Counter-Attitudinal Behavior
Acting in a way that contradicts one's personal beliefs or attitudes, often leading to cognitive dissonance.
Norm Misperception
The phenomenon where an individual's understanding of the typical behaviors or attitudes of a group is inaccurately perceived.
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