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The global leader in the cigarette lighter business is French company BIC, but the market is expected to decline in coming years as fewer people take up smoking. Realizing these factors, Gillette decided to sell its Cricket lighter division to Swedish Match. According to the BCG matrix, Gillette viewed Cricket as a __________.
Specific Phobia
A type of anxiety disorder characterized by an excessive and irrational fear of a specific object, situation, or activity.
Embarrassment
A feeling of self-consciousness, shame, or awkwardness that occurs when a person's dignity is wounded.
Generalized Anxiety Disorder
A mental health disorder characterized by persistent and excessive worry about multiple different things.
Panic Disorder
A mental health condition characterized by recurring panic attacks, often for no apparent reason, and the persistent fear of experiencing future attacks.
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