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Refer to the Scenario Below to Answer the Following Questions

question 132

Multiple Choice

Refer to the scenario below to answer the following questions.
SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The exceptional expertise in research and development would be considered a(n) __________.

Definitions:

Page Principle

A set of public relations principles that emphasize the importance of building trust, proving actions with deeds, and communicating effectively.

Company's Stakeholders

A Company's Stakeholders include all individuals or groups who are affected by or have an interest in the company's operations and decisions, such as employees, customers, investors, and communities.

Company Problems

Challenges or issues within a business that require management attention and resolution to maintain operational efficiency.

Dan Edelman

A pioneer in public relations who founded the firm Edelman, known for innovative PR strategies and global outreach.