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Refer to the scenario below to answer the following questions.
SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The fact that industry-wide sales are up by 10 percent because women are buying more cosmetics would be considered a(n) __________.
Erratic Changes
Unpredictable fluctuations that do not follow a set pattern or trend, often affecting financial markets or economic conditions.
Inventory Cost Method
An accounting technique used to determine the value of a business's inventory and cost of goods sold, such as FIFO (First In, First Out) or LIFO (Last In, First Out) methods.
Net Income
The total profit of a company after all expenses and taxes have been deducted from revenues, indicating financial performance over a specific period.
LIFO
An acronym for "Last In, First Out," a method used in inventory management and accounting to value inventory and calculate cost of goods sold.
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