Refer to the Scenario Below to Answer the Following Questions

question 132

Multiple Choice

Refer to the scenario below to answer the following questions.
SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The exceptional expertise in research and development would be considered a(n) __________.

• A) core competency
• B) differential benefit
• C) environmental advantage
• D) opportunity
• E) proprietary achievement

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Definitions:

Spot Exchange Rates

Spot exchange rates are the current exchange rates at which currencies can be traded immediately.

Foreign Exchange Risk

The risk of loss due to changes in currency exchange rates affecting the value of investments or financial transactions.

Deferred Payment

A payment postponed to a future date or a series of payments made over time after the purchase or agreement.

Exchange Rate

The rate at which one currency can be exchanged for another, influencing international trade and investments.