Refer to the Scenario Below to Answer the Following Questions

question 154

Multiple Choice

Refer to the scenario below to answer the following questions.
Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-If you decided to expand Clubhouse Gourmet by increasing its menu items and opening more restaurants across the country, you would be pursuing which type of growth strategy?

• A) vertical integration
• B) horizontal integration
• C) concentration
• D) related diversification
• E) related differentiation

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Definitions:

Greatest Happiness Principle

The ethical principle that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness, core to Utilitarian philosophy.

Utility

In economics and philosophy, the measure of satisfaction or benefit that an individual receives from a choice or action; in utilitarianism, it's the overall happiness or good produced.

Double Effect

An ethical principle that allows actions which have two effects: one intended and good, and the other unintended and potentially harmful, under certain conditions.

Pleasure

A feeling of happy satisfaction and enjoyment.