Refer to the Scenario Below to Answer the Following Questions

question 49

Multiple Choice

Refer to the scenario below to answer the following questions.
Restructuring at Digital Arts (Scenario)
Victor Lee is the founder and president of Digital Arts, a Vancouver-based company that makes games for popular electronic game consoles. The company has experienced tremendous growth over the years, but now Victor is concerned that the company's structure has become too tall and rigid. He explains, ''Twenty years ago we started with five people and one product. Today we are a global operation with 500 people employed in six countries producing over 200 game titles.'' Digital Arts is currently organized into five specialized departments: product development, production, marketing, accounting, and human resources. To coordinate the workflow, many rules and regulations have been introduced. Victor now worries that the increased bureaucracy is beginning to stifle innovation. He ponders several restructuring options.
-One option to improve workflow coordination and communication across the company is to assign specialists from each department to work on various projects being led by project managers. This contemporary design is called a __________ structure.

• A) simple
• B) functional
• C) divisional
• D) matrix
• E) network

---

Definitions:

Social Media Metrics

Quantitative measures used to gauge performance, engagement, and success of social media activities.

Volume Of Mentions

A metric that tracks the number of times a brand, product, or subject is talked about across various platforms over a specific period.

Positive ROI

A return on investment that is greater than the initial cost, indicating a financial gain from the investment.

Social Media Investment

The act of allocating resources, usually financial, into social media platforms to achieve marketing and business objectives.