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Refer to the scenario below to answer the following questions.
Restructuring at Prairie Farm Equipment (Scenario)
Jim Johnson is the CEO of Prairie Farm Equipment Corp, a major Canadian manufacturer. Prairie has been in business for more than 100 years and has been very profitable. Today, the company has a tall structure with formalized communication channels and rigid hierarchical relationships. All major decisions are made by Mr. Johnson. This arrangement has worked well until recently, when the company began to encounter some major global competition. Foreign companies have begun to export new, lower-priced products into the Canadian market. At the same time, foreign markets appear to be opening their doors to more Canadian products. A few days ago, one of the vice-presidents presented some exciting news about a major market opportunity overseas. Several managers were now working on an international expansion proposal to be presented at the next board meeting. As the company's strategy was beginning to change, Mr. Johnson realized that its structure would also need to change. But change how? The company was very large and used routine technology to produce its products. What should he do?
-The increasingly competitive and dynamic nature of the business suggests that Prairie needs to adopt a more __________ structure.
Volcanic Eruptions
A natural geologic process where magma, ash, and gases are expelled from a volcano.
Columbia Plateau
A geologic and geographic region in the Pacific Northwest of the United States, characterized by a predominately basaltic lava landscape.
Flood Basalts
Large-scale volcanic events that result in the extensive outpouring of basalt lava over vast areas, creating thick, layered volcanic rock formations.
Lava Flows
Streams of molten rock that emerge from an erupting volcano and move downslope.
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