Motorola's Phones with a Zoom Function to Bump Up the Font

question 50

Multiple Choice

Motorola's phones with a zoom function to bump up the font size on the screen and internal speakers that can be connected to hearing aids were intended to target ________ consumers.

• A) female
• B) aging
• C) disabled
• D) minority

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Definitions:

CMO

Chief Marketing Officer, a senior executive responsible for the development and implementation of marketing strategies in an organization.

Social Media Activations

Marketing tactics designed to engage and grow a brand's presence on social media platforms.

Reach

The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.

Frequency

The rate at which something occurs over a particular period of time or in a given sample.