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Refer to the scenario below to answer the following questions.
Human Resource Planning (Scenario)
Steven is hired to manage the human resources department of a local manufacturing company. Unfortunately, the company has a reputation among workers of being the firm "where you work until you find your next job." Employee turnover is high and morale is low. Steven is determined to change the situation by turning the organization's human resources into a competitive advantage and a source of pride for the firm.
-Top management decides that the performance appraisal process is ineffective. They ask Steven to investigate of a new appraisal technique called __________, which rates employees according to items along a numerical scale with examples of actual behaviours on the job.
Soft-Drink Companies
Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.
Elaboration Likelihood Model
A theory that explains how people are persuaded, describing two paths of persuasion: the central route and the peripheral route.
Central Route
A methodology in persuasion that involves deeply processing the content of the message, leading to a lasting attitude change.
Enduring Attitude Change
A long-term alteration in an individual's attitude or belief system, often resulting from persistent persuasion, significant life events, or extensive information processing.
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