Refer to the Scenario Below to Answer the Following Questions

question 117

Multiple Choice

Refer to the scenario below to answer the following questions.
Conflicting Opinions (Scenario)
The two vice-presidents were in a heated debate. Celine believed that the company's traditional marketing strategy was no longer effective at attracting new customers, and that loyal customers would stay regardless. So, she proposed an aggressive new marketing promotion to "spice things up a bit" and target new customers. Merle strongly disagreed. He felt the company was doing fine and was concerned that an aggressive new approach might scare away loyal customers without any guarantee of gaining new customers. Regardless of who was right, their battle was causing a stir in the organization. Some felt that a conflict such as this hurt the company and made it appear weak to employees and shareholders. Others felt that a conflict over marketing strategies was bound to occur eventually, and that it may even help the company. Still others even encouraged such conflict and felt it was absolutely necessary in order to achieve the best outcome.
-Those in the company who view the conflict over the marketing strategy as bad and harmful have a(n) __________ view of conflict.

• A) human relations
• B) conservative
• C) traditional
• D) interactionist
• E) strategic

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Definitions:

Call Provision

A clause in a bond or other fixed-income security that allows the issuer to repay the bond before its maturity date.

Canada Yield Curve

A plot of the yields on Government of Canada notes and bonds relative to maturity.

Retractable Bond

Bond that may be sold back to the issuer at a prespecified price before maturity.

Debenture

An unsecured loan certificate issued by a company, backed only by the general creditworthiness and reputation of the issuer.