According to Theory X as Proposed by Douglas McGregor

question 2

Multiple Choice

According to Theory X as proposed by Douglas McGregor

• A) employees prefer to be directed or told what to do.
• B) work can be enjoyed as much as rest or play.
• C) given the opportunity, the average employee will eagerly accept and seek responsibility.
• D) employees are capable of exercising self-control and acting independently if they are committed to achieving organizational goals.

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Definitions:

Aided Recall

Occurs when consumers recognize a name (e.g., of a brand) that has been presented to them.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Marketing Researcher

A professional who studies market conditions, trends, and consumer behaviors to improve marketing strategies and product development.

Top-of-Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.