By _____ Its Customer-Based Data Warehouse,a Firm Can Discover Previously

question 36

Multiple Choice

By _____ its customer-based data warehouse,a firm can discover previously unknown relationships between customers in general and certain groups of customers.

• A)data collating
• B)data mining
• C)data prospecting
• D)data leasing

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Definitions:

Fallacy

An error in reasoning that results in an invalid argument or a misconception.

Majority Opinion

The judicial opinion agreed to by more than half of the members of a court, setting forth the decision in a case and an explanation of the rationale behind the court's decision.

Appeal To Emotion

A logical fallacy that uses the manipulation of emotions rather than valid logic to persuade.

Fallacy

A flaw in thinking that leads to a fallacy, rendering the argument not valid.